Report Outlines Care Model Innovation Path For Health Based Organisations
Changing attitudes in wellbeing, care and data privacy has been accelerated by COVID-19
Deloitte Insights ‘Global Healthcare Outlook 2021’ report has outlined a number of critical sector issues which health based organisations are being advised to address in the post pandemic world.
The new report highlights a shifting focus from acute care to prevention and wellbeing as consumers seek to become more active, engaged and empowered in managing their health. This was mirrored by physicians where 60% say they are prioritising prevention and wellbeing.
Consumers want transparency around treatment care and costs and are increasingly willing to tell their doctors when they disagree with them using tools to track their health conditions and data to help make care related decisions, the report says.
Changing attitudes in data privacy has been accelerated by COVID-19 with Deloitte reporting that 60% say they feel comfortable sharing their personal data. However, 65% say they should own their health data versus 30% who think their doctor should own it.
The health care delivery landscape and the behaviours of consumers within it have also significantly pivoted.
‘New preferences and practices are likely to remain in place post-pandemic, accelerating the imperative for HDOs to transform care models to remain relevant,’ the report states.
‘Consumers expect providers to meet them where they are and deliver care on their terms to ensure the utmost safety, security, and seamless engagement experience.’
Future care delivery models
Care model innovation can help HDOs reduce or eliminate many of the challenges arising from today’s delivery models. Deloitte highlighted a number of areas of focus for future state delivery models including :
Orient around the consumer (who is better educated and empowered to manage their own health).
Broaden the definition of “health” to include its spiritual, mental, and emotional components
Change focus from acute care to prevention and wellbeing.
Evolve payment models from volume-based to value-based
The report also highlighted how care model innovation can ‘open the door to new and diversified revenue streams via targeted consumer growth and retention strategies and investments in non-acute and sustainable capabilities to compete in the “next normal.”’
The power of artificial intelligence was identified as a growing part of innovation which is helping health plan administrators to increase productivity, and improve resource utilisation, resulting in time and cost efficiencies; and support physicians with clinical decision making by providing realtime, data driven insights.
Deloitte acknowledged that ‘care model transformation is neither quick nor easy’ and there are potential hurdles which need to be tackled over a multiyear, multistep approach. However, the report concludes ‘the necessity for providers to adopt new care delivery models is growing if they want to thrive on the other side of the pandemic.’
For the past four years MySense has been leading the way in prevention based wellbeing analytics, working with NHS trusts, private health and care organisations. The MySense platform, powered by artificial intelligence, is proven to improve levels of independence, reduce hospital admissions, GP appointments and visits from place based teams.
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Read the Deloitte Insights ‘Global Healthcare Outlook 2021’ report here.